Celtic Studios

Branding Refresh & Website Revamp | Jun 2023 - Jan 2024
Check Out the PrototypeCheck Out Live Site
Project Overview
Celtic Studios, a leading film studio in Baton Rouge known for hosting major motion pictures and TV series, aimed to boost its brand and digital presence. Collaborating with Red Six Media, the studio underwent a comprehensive website revamp and brand refresh. The Red Six Media team revitalized Celtic Studios' online identity by crafting a modern, user-centric website that highlighted its top-notch facilities and services. Through strategic branding and meticulous design execution, this initiative successfully repositioned Celtic Studios as a premier destination for film and television projects in the Gulf South.
My Contributions
As the lead designer for Celtic Studios' digital revamp, I initiated and executed the brand refresh to align with their renewed vision. This fresh branding set the stage for a modern website highlighting Celtic's facilities and film heritage. Collaborating with a diverse team, I managed the detailed design process, creating prototypes to guide the web developer in transforming the website. Alongside this, I curated the videos and imagery, designed banners, and crafted other design elements to enhance the website's visual appeal. Additionally, I contributed to the design of marketing collateral assets that complemented the information on the stages and facilities, serving sales and advertising purposes. The result is a cohesive and user-friendly site that solidifies Celtic Studios' reputation as a leading film destination in the Gulf South.
Branding
  • In revamping Celtic Studios' branding, our goal was to align it with their renewed, modern vision. The previous branding felt somewhat outdated: the fonts were too serious and generic, the color palette was limited and overly "orangy" as per client feedback, and the imagery lacked vibrancy, failing to capture the dynamism and potential of the studio's stages and facilities. We aimed to create a bold, modern brand identity that would resonate with the big blockbuster movies being shot at Celtic.

    Working closely with a multidisciplinary team, we meticulously crafted a fresh identity that brought Celtic Studios' vision to life. The new branding features a dynamic and modern color palette, big and bold yet clean fonts that communicate a contemporary and fresh identity. We introduced new imagery enhanced by cool gradients and pops of color, as well as 360-degree panorama images. Additionally, we curated videography that showcases behind-the-scenes footage of movies shot at Celtic, further emphasizing the studio's dynamic nature.

    This carefully crafted branding not only revitalizes Celtic Studios' image but also positions them as a modern and vibrant film destination. The result is a cohesive brand identity that aligns perfectly with Celtic Studios' renewed vision and stands out alongside the blockbuster movies they host.
Web Prototype
  • Problem:
  • Celtic Studios required a comprehensive update to their website to align with their revitalized brand identity. The challenge involved designing a visually appealing and user-friendly interface that could effectively translate into a functional website. Additionally, the project demanded an interactive element to engage users and dynamically showcase the studio's facilities.
  • Solutions:
  • Detailed UX/UI Design Process:
  • I worked closely with the web development team to meticulously design and refine the prototype, focusing on establishing a new information architecture and enhancing the user experience to align with Celtic Studios' refreshed brand identity and attract new users and clients. We conducted three rounds of high-fidelity wireframing, iterating based on client feedback and user testing. This collaborative process ensured that every aspect of the interface maintained the studio's brand identity and visual consistency, making the prototype a comprehensive guide for seamlessly integrating design elements into the live website and ensuring a unified user experience across all digital touchpoints.
  • Interactive Map Implementation:
  • A key feature of the prototype was the interactive map, designed to highlight Celtic Studios' stages and facilities. Using 360-degree panorama images, this interactive map offered visitors a dynamic and immersive experience. It was strategically integrated to enhance user engagement and serve as a pivotal marketing asset for showcasing the studio's capabilities.
  • Enhanced User Engagement and Marketing Impact:
  • The interactive map effectively communicated Celtic Studios' brand essence and facilities, enriching the user experience with engaging visual content. It became a cornerstone of the website's functionality, supporting promotional efforts by providing a compelling virtual tour and reinforcing the studio's revitalized brand identity.
  • Outcome:
  • The rigorous UX/UI design process and integration of the interactive map significantly elevated Celtic Studios' digital presence. The seamless transition from prototype to live website ensured that the brand's refreshed identity was effectively conveyed to users. The interactive map not only increased user engagement but also strengthened Celtic Studios' marketing efforts with its dynamic representation of facilities. This project underscored the strategic impact of UX/UI design in creating an immersive and cohesive digital experience for visitors.
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