Digital Design, UI Design, Illustration, Graphic Design.
Project Overview
Detect is a healthtech company in the home diagnostics industry that built a Covid-19 test at the height of a global pandemic. To succeed on the commercialization of the test, Detect and Human Agency partnered as a fully-embedded marketing partner that cross-functionally supported the company with a 360 go-to-market product launch and post launch marketing and business strategy.
My Contributions
As part of the Human Agency Staff Augmentation model, I was assigned to support Detect on the Design and Marketing front as a part-time design consultant. On a daily basis, I had the opportunity to work closely with the in-house Product Designer and the Head of Policy and Communications on a variety of projects that included Web Design, App Design, Marketing Collateral, Paid Media, etc.
Web & App Design
  • Along with the Detect Product Design Lead, I had the opportunity to work on several web and mobil feature iterations to enhance the overall user experience and drive growth in online product sales.
Paid Media
  • Worked with the HA paid media team on several marketing campaigns that focused on maximizing clickthrough and conversation rates. Which entailed the creation of several paid ads and landing page iterations to capture searchers for ‘Detect’ or variations thereof.
Marketing Collateral
  • Designed multiple sell sheets, social media assets, marketing and transactional emails, illustrated product and clinical testing instructions, Amazon store assets and more.